Performance of Top 5 Hasbro Games Applications on Unified Platform in Russia in Q2 2022

During the second quarter of 2022, Hasbro's top gaming apps in Russia exhibited diverse trends in downloads, revenue, and active user engagement. Here’s an overview of the performance of the top 5 apps, with data sourced from Sensor Tower.

My Little Pony Rainbow Runners saw its weekly downloads peak at around 14K in early May, followed by a dip to approximately 7K by the end of May. The app's revenue fluctuated, peaking at around $178 in mid-April, and its active users showed a decline from 24K at the end of March to about 17K by late June.

My Little Pony: Harmony Quest experienced steady weekly downloads, maintaining around 5K to 7K throughout the quarter. Revenue saw a notable increase towards the end of June, reaching approximately $299. Active users fluctuated but saw a peak of about 14K in early May before declining to around 10K by the end of June.

My Little Pony Color By Magic had consistent weekly downloads, peaking at around 6.4K in mid-June. Revenue remained relatively stable, with slight increases, reaching about $128 in early June. Active users displayed a steady trend, peaking at 20K at the end of June.

TRANSFORMERS: Forged to Fight experienced a steady decline in active users, from 22K at the end of March to approximately 8.6K by late June. Weekly downloads also saw a significant drop, starting from around 5.6K in late March to just 70 by the end of May. Revenue remained minimal throughout the quarter.

My Little Pony Pocket Ponies maintained a modest download rate, fluctuating between 1.7K and 3.1K. Revenue remained low, with a slight peak of around $41 in late June. Active users showed a slight decline, from about 4K at the end of March to around 3.4K by late June.

For more detailed insights and data on the performance of these apps, visit Sensor Tower.